In the bustling heart of Canberra's Attorney Department, the once-overlooked local café struggled to make its mark. Our transformative strategy and rebranding turned Hearsay into Barton's standout destination, resonating with public servants and coffee aficionados alike. Working closely with the Hearsay team, we created a contemporary brand fit for the Attorney Generals Department and full suite of branded items that worked in harmony with the newly redesigned interiors. The transformation was comprehensive, positioning Hearsay as a beacon in Barton's vibrant café landscape. We also orchestrated a captivating online presence. Our user-friendly website seamlessly extended Hearsay's charm, offering an engaging interface for users to navigate through the gallery. Our rebrand, immersive design, and dynamic digital presence elevated Hearsay Café into a vibrant emblem of Canberra's heart. Our commitment to shaping resonant brands is evident in Hearsay's transformed identity and enriched experience, cherished by local Barton public servants and coffee lovers alike.