Yardstick is a Canberra-based advisory firm that prides itself on delivering insight guided by humility and uncompromising independence. We were assigned to develop a bold and distinctive look and feel that captures Yardstick’s expertise and services in a comprehensive brand overhaul and website redesign. Inspired by Yardstick’s excellence in complex problem solving, we have designed visual elements that symbolises the intricate and methodical approach they take in assurance and professional consulting. These visuals are dynamic, echoing the adaptive and innovative strategies at the core of their services. For the website, our aim was to create a distinct and user-friendly digital experience. It’s structured to showcase Yardstick’s services and expertise, focusing on ease of navigation and clarity of information. The website serves as an extension of the rebrand, reflecting Yardstick’s commitment to quality and precision. Overall, the rebrand and new website reflects a significant transformation for Yardstick, showcasing their position as a leader and their excellence within the Canberra consultancy industry. These changes reinforce Yardstick's dedication to staying ahead of the curve and providing exceptional services.